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Innovation in Personality Science and MDD

Persona offers something different from other personality insights providers. By using novel applications of decades of research into Psychology, Neuroscience and AI, Persona provides the highest quality personality information available.

 

Using Persona for management due diligence can greatly help improve confidence in your investment decisions.

WHAT EXACTLY?

Persona asks someone to take a 20 minute, self assessed, story writing exercise. 

That's it. No debatable questions, or strange competency challenges. Just a story. From that we can work out personality, characteristics and much more.

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AI DRIVEN INSIGHTS

From a person's story, our AI helps us determine their personality traits as organised by the Big 5 personality trait model. The gold standard in psychology and neuroscience research. 

Our AI also helps us work out other traits and characteristics including trustworthiness and leadership style. 

INSIGHT BASED SOLUTIONS

Our scientists review the output from our AI and produce insightful reports. These reports offer explanations of how a person you are assessing from your target company, fits in with your investment goals.

 

Persona explains what your firm can do to support this person and the wider management team that is assessed, to enhance the likelihood of investment success. 

WHY OUR ASSESSMENTS ARE VALUABLE

Our assessments support investors in understanding how best to work with their target company's key staff and leadership. This can greatly help improve the likelihood of investment success. 

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DE-RISK INVESTMENT DECISIONS

Persona's assessments also help investors understand if a person is trustworthy or not.

 

Understanding metrics like trustworthiness can significantly de-risk assessments by ensuring that safeguards are utilised in day to day management.

ACCURACY & SPEED

Our assessments are very difficult to cheat because of how they are designed. This means assessment takers can't easily give answers they think an investor wants to see. This means we see a persons' true self.

Persona's reports are also fast to do and avoid the need for scheduling interviews with busy people.

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Looking for something different? Or being acquired?

Our personality assessments can still be utilised across a wide range of requirements.

 

There are many scenarios we can help with including organisational optimisation, recruitment and healthcare.

 

Please reach out to us to see how we can support your specific needs. 

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