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Innovation In Personality Science

Persona offers something different from other personality insights providers. By using novel applications of decades of research into Psychology, Neuroscience and AI, we provides the highest quality personality information available.


Using Persona for investment and management decisions can greatly help improve confidence in your direction.



Persona asks a person to take short, self assessed, story writing exercises. 

That's it. No debatable questions, or strange competency challenges. Just stories. From that we can work out personality, characteristics and much more.



From a person's story, our AI helps us determine their personality traits as organised by the Big 5 personality trait model. The gold standard in psychology and neuroscience research. 

Our AI also helps us work out other traits and characteristics including trustworthiness and leadership style. 

The information Persona can produce is far more comprehensive than competitors and supports companies with a whole new world of insight.


Our scientists constantly review the output from our AI and in turn produce deeply insightful reports. These reports, among many elements, offer explanations of how a person you are assessing fits in with your investment or management goals.


Persona explains what your firm can do to support this person and the wider management team that is assessed. By benchmarking against relevant internal or external datasets, report readers are supported with rich, predictive information about how a person fits with what you are trying to achieve.

World Leading Personality Assessments In Just 5 Steps


Speak to Persona about your needs. Persona recommends the appropriate reporting output.


A person takes the assessment. In most cases, this is a short 25 minute creative writing exercise.


Persona's heavily cited language model interprets the writing sample in seconds. 


Near instant reports produced or for more detailed requests, comprehensive reports are generated in a few days.


Speak with Persona directly about the reports for additional support from our scientists, to help you understand the information. 


Our assessments support investors and HR leaders in understanding how best to work with their key staff and leadership. This can greatly help improve the likelihood of investment and management success. 



Persona's assessments also help investors and HR executives understand if a person is trustworthy or not.


Understanding metrics like trustworthiness can significantly de-risk decisions by ensuring that safeguards are utilised in day to day management for example.


Because of how Persona's assessments are designed, they are very difficult to for a person to give an idealised version of themselves. This means assessment takers can't easily give answers they think a report reader wants to see. Which in turn means we see a persons' true self and social desirability biases are avoided.

Persona's reports are also fast and avoid the need for scheduling interviews with busy people.

Persona Is Tailored To Different Businesses

Persona can help your organisation specifically, with tailored approaches, reporting output and client liaising. Persona understands your unique business requirements.

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Looking for something different? Or being acquired?

Our personality assessments can still be utilised across a wide range of requirements.


There are many scenarios we can help with including organisational optimisation, recruitment and healthcare.


Please reach out to us to see how we can support your specific needs. 

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