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Terms & Conditions

1. Introduction


Welcome to Persona. We specialise in providing management due diligence services to private equity firms through personality testing. These Terms and Conditions govern your use of our services and the completion of personality tests by management teams.


2. Acceptance of Terms

By accessing and utilising our services, you agree to comply with these Terms and Conditions and our Privacy Policy. If you disagree with any part of these terms, please do not use our services.


3. Description of Services

We provide personality testing services as part of management due diligence processes. These services aim to assess various personality traits and characteristics of individuals in management roles. More information about how our services work can be found here.


4. Consent to Process Personal Data

  1. By accepting these Terms and Conditions, you consent to our collection, use, and processing of your personal data as necessary for the provision of our services.

  2. The data collected will be used solely for the purpose of management due diligence and in accordance with our Privacy Policy.

  3. We are committed to maintaining the confidentiality and security of your personal data in line with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.


5. User Obligations

  1. You agree to provide accurate, current, and complete information during the personality testing process.

  2. You agree not to use the service for any unlawful purpose or in any way that contravenes these terms.


6. Intellectual Property

All intellectual property rights in the personality tests and any materials provided by us are owned by Persona or our licensors. You are prohibited from using such materials without our prior written consent.


7. Limitation of Liability

Persona shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our services.


8. Changes to Terms

We reserve the right to modify these Terms and Conditions at any time. Any changes will be effective immediately upon posting the updated terms on this page.


9. Governing Law

These Terms and Conditions are governed by the laws of England and Wales. Any disputes arising under these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.


10. Contact Us

If you have any queries about these Terms and Conditions, please contact us at

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