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Unlock Your Investment Potential

Discover the power of enhanced Management Due Diligence with Persona

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WHAT WE DO

We’re Changing The Way The Investors Do Management Due Diligence

We've combined decades worth of research in AI, Neuroscience and Psychology into one, simple to use system. This helps investors truly understand the personalities of the management teams they are investing in.

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OUR SERVICE

Delivering Exceptional Management Due Diligence 

Next Generation Personality Assessments

Our objective assessments are highly accurate, highly detailed, virtually impossible to cheat and provide you with contextually relevant information for your investment decisions. 

Persona assessments are also fast to take and are self assessed, removing the need to schedule lengthy, and subjective, interviews with busy people. 

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With A Behavioural Science Lens

Persona provides you with detailed insight into what personality traits and other characteristics actually mean in the context of your investment questions.

Our scientists review the objective output and then contextualise the information into pragmatic and practical takeaways for investors.

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Ensuring A Team Fit

No management team works alone, and so Persona provides 'Team Fit' reports that takes a data driven overview of the various personality types in a team. 

Persona helps to clarify how this team can perform to its best ability and where investors can support.

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WHY CHOOSE PERSONA?

MDD THAT YOU CAN REALLY UTILISE

Persona's assessments standout due to their scientific rigour and therefore accuracy, their difficulty to 'cheat' and the layers of detailed insights provided. 

From core personality traits to understanding the trustworthiness of a person, Persona helps improve confidence in your investment decisions.

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THE NUMBERS POWERING PERSONA

20,000+

Research citations for the AI model we use

35

Personality traits measured (Big 5 and subdomain categories)

25+

Years of academic research into the personality models we use

120+

Additional trait identifiers measured -including leadership style and trustworthiness

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PARTNERS & ACOMPLISHMENTS

OUR
SUPPORT & WINS

Persona is an early stage business. To date we've had support from several partners who have helped bring our company to life. 

We are working with multiple Private Equity and Venture Capital firms during our early stage. 

King's College London

King's College London Entrepreneurship Institute

Mash VC

Mash VC Competition Winners

NACUE

NACUE Varsity Pitch Semi Finalists

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Get In Touch

Please fill in the form adjacent and our team will get back to you as soon as possible. Alternatively you can call or email us directly:

Phone: +44 7 577 57 0877

London, United Kingdom

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